Full Stack · 2024
Nettoyer Shoes Platform
Full stack commerce platform with a Next.js frontend and Laravel backend — SEO-optimized, fast, and deployed on shared hosting.
- Role
- Fullstack Developer
- Stack
- Next.js · Laravel · MySQL · Node.js · cPanel
Case study
Problem
Nettoyer Shoes needed a commerce platform that was fast to load, discoverable in search, and deployable on budget shared hosting (cPanel). The existing pages were slow and barely indexed, and the hosting constraint ruled out heavy server-side stacks.
Role & approach
I worked across the full stack — Next.js on the frontend, a Laravel API behind it — and owned deployment to cPanel.
Challenges & solutions
Slow pages and poor SEO. I restructured metadata with <head> and Next.js conventions, switched images to next/image with modern formats (WebP/AVIF), lazy loading, and responsive sizing. Lighthouse scores climbed and search visibility improved measurably.
Shared hosting without friction. cPanel hosting doesn’t love heavyweight runtimes. I used Next.js static builds served through a Node.js setup, so the site stayed fast and reliable on a modest server.
Large dataset handling. The API backed large product catalogs. I designed efficient database schemas and applied batch processing so syncs handled big datasets smoothly and cut sync time.
Outcome
- Sub-200 ms API responses and faster front-end loads.
- Improved SEO — structured metadata, optimized images, higher Lighthouse scores.
- Multiple apps reliably deployed on cPanel with Node.js + static builds.